Businesses may use virtual imaging and 360° panoramic photos to give online audiences 24x7 access. This significantly increases engagement and time spent on the company's website, which has been shown to increase Google search ranking and attract more consumers.
The greatest feature of a 360° virtual tour? Almost every company can benefit from a virtual tour. From fitness centers and doctors' offices that want their clients to have an idea of what they can expect when visiting to renters or home purchasers wanting to get a sense of the property they're looking at.
Here are the top ten statistics for virtual tour to demonstrate how awesome 360° virtual tours have become for businesses.
1. Virtual tours have a tremendous impact among the millennial audience (ages 18 to 34), with those visitors being 130% more likely to book based on a 360° virtual tour. According to Google, those who view a company's virtual tour are twice as likely to have people interested in booking a reservation, venue, or service there.
2. According to Google's study, 67% of online viewers want more companies to offer virtual tours. People truly value the interactive experience of a 360° virtual tour and, as a result, want and expect to see more businesses offer more virtual tours.
3. Home listings with a 360° virtual tour receive 87% more views. Virtual tours have demonstrated to be an important part of the real estate marketing strategy.
According to the National Association of Realtors:
Now, let's contemplate a home buyer buyer looking to relocate to your state. When the property can't be seen in person, virtual tours allow the buyer to view it 24x7. For out-of-state renters searching for a home, 360° virtual tours offer tremendous value by not only showcasing the property but also allowing the renter to tour it without being there!
4. The time it takes to recoup the cost of a virtual tour is around 4 weeks. According to The Cold Fox, companies that use 360° virtual tours receive a return on investment (ROI) much faster than those who utilize other forms of content marketing. They're highly effective, too. Because virtual tours are interactive, unique to your business and compelling when they catch the attention of your audience, making them ideal digital marketing tool.
5. Over conventional photographs, Google favors 360° virtual tour pictures 2:1. In a study conducted by LCP360, Google My Business (GMB) listings that included 360° virtual tour photos on their GMB profiles generated more leads, improved website conversions and customer engagement over business without virtual tours. When a company adds their virtual tour to their Google My Business profile, Google shows 360° thumbnails over conventional photos in the search results.
6. Businesses with a 360° virtual tour boost growth in Google Search and Maps appearances by 16%. Google disclosed in their case study that companies with a Google Street View 360° virtual tour have a strong impact on the strength of their Google business listing and how often it shows up in organic searches on Google and Maps. On average, organic 360° images generated 45% more interactions than conventional photos.
7. A 360° virtual tour on a Google My Business Page will boost interest by 2x. Businesses with optimized, complete Google My Business sites earn greater consumer trust and respect, as well as increased audience engagement. These pages have a 2x increase in traffic when they include 360° virtual tours.
8. Viewers spend 5-10 times longer on business websites that have an embedded 360° virtual tour. Websites with a virtual tour see visitors spending 5-10 times longer engaging with the 360° virtual tour as they interact with added "hotspots", "infospots" and significant content according to Panomatics.
9.
A 360° virtual tour on the hotel's website significantly increases bookings and conversion rates by 16% to 67%. According to
Seekbeek, a thorough research was conducted for Omni Hotels and revealed that hotels with a 360° virtual tour were 67% more likely to make a reservation online. Overall, 360° virtual tours result in a 16% increase in reservations. (TIG Global).
10. With a Google 360° virtual tour, companies see a 12% greater interaction with Map listings. Google My Business pages that feature a 360° virtual tour have increased engagement, resulting in more exposure, conversions, and sales.
These statistics indicate that 360° virtual tours are incredibly beneficial when included in a business' marketing plan, with evidence that they significantly impact a business and their online presence. 360° virtual tours provide a powerful, "open house" for businesses, allowing visitors to tour a business space 24x7 and helps the business stand out above the rest! Are your ready for your 360° virtual tour? Contact us and let us tell your visual story!
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